1) We have an approach that is more cautious than many investment advisors and we believe that while market corrections are inevitable, potentially reducing the magnitude of the loss of account value means less of a gain is needed to get the money back in the case of a market recovery. In short, the less you give away the less you need to get back.
2) Risk based rate of return: Investors need to know the impact of their risk choices. We learned a long time ago that the idea of “higher risk and higher return” generally leads to heartburn. We do not believe that extraordinary risk results in extraordinary returns and we will help you to understand that.
3) Chasing Returns: It is quite common for investors come to us seeking to beat some pie in the sky notion about returns that we believe to be unrealistic. We understand that realistically the notion of extremely high returns year after year is not sustainable and in fact not realistic. Bernie Madoff represented that to investors and thank goodness the whistle blower was finally able to get the regulators to understand that what Madoff was doing was not mathematically possible. We adhere to the philosophy that “if it is too good to be true then it probably is.” We pride ourselves on being good stewards of your money and believe all investors should do the same. If you are seeking the highest rate of return possible then, we are most likely not the advisor for you.